QSR chain compresses LTO ramp from 4 weeks to 6 days

This case study is illustrative, drawn from operator interviews and aggregated patterns — not a single named customer. Names and exact figures are composite.

The challenge

A multi-store QSR operator in Iberia was running LTO (limited-time-offer) creator campaigns on a 4-week ramp: brief approval one week, sourcing the next, shipping a third, going live the fourth. By the time the campaign was live, the LTO window was almost closed.

The team needed sub-week ramps with per-store creator attribution, in three languages (Spanish, Catalan, Portuguese).

The cyrqle approach

• Pre-loaded clusters by city and food-affinity, so sourcing was a review step rather than a discovery step.
• Templated LTO briefs with disclosure language pre-encoded for AGCM (Spain).
• Per-store QR codes routing to per-store landing pages; conversions joined back to per-store revenue.
• Hybrid compensation — fixed for content delivery + per-store rev share for foot traffic.

Outcome

Brief-to-live compressed from 28 days to 6. Per-store creator coverage grew from a handful at launch to chain-wide. Attributable foot-traffic uplift on LTO weeks measured +27% against control stores.

The compounding benefit: each LTO improved the cluster signal for the next one, so by the fourth campaign the sourcing review was nearly automatic.