Glossary
Attribution
The process of assigning revenue to the creator, cluster, and campaign that drove it.
Also known as: Revenue attribution
Attribution in creator commerce is the process of mapping observed revenue back to the creator, cluster, and campaign that produced it — at the creator level, not the campaign level. See the attribution architecture whitepaper for the full system.
Why creator-level matters
A campaign-level number is unactionable. A creator-level number tells you who to invite back, who to drop, and which clusters are worth doubling down on.
The three first-party surfaces
- Tag — a lightweight on-page tag captures attributed sessions.
- QR — per-creator QR codes capture offline and physical-retail conversions.
- Promo — per-creator promo codes capture redemptions at checkout.
Together these survive cookie deprecation, work cross-device, and reconcile against the brand's own order data.