Glossary

LTO

Limited-Time Offer — a campaign whose value depends on a tight on-sale window.

Also known as: Limited-Time Offer

LTO (Limited-Time Offer) is a campaign whose entire value depends on a tight window — a tentpole event, a flash promo, a tour announce. QSR, events, and sports & TV run in LTOs constantly.

What an LTO brief needs

  • Window — go-live and end timestamps, often per-city or per-store.
  • Per-creator velocity — drafts approved in days, not weeks.
  • Per-store attribution — QR codes that route to per-store landing pages.
  • Real-time payout — Stripe Connect settles on event-clear, not 30 days later.

A Creator Commerce OS treats LTOs as a first-class brief template, with cluster pre-load, templated approval flow, and per-store attribution rolled up under one campaign.

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