Creator economy statistics.
A curated set of creator economy and influencer marketing statistics for 2026 — market size, growth, creator counts and where creators earn. Every figure is cited to its primary source.
Creator economy size & creators
How large the creator economy is, how fast it is growing, and how many creators are in it.
Influencer marketing spend
Spend on influencer and creator marketing — the budget creator commerce makes accountable to revenue.
Figures on this page are drawn from public primary sources — Goldman Sachs Research and the Influencer Marketing Hub Benchmark Report — each cited inline. Cyrqle is building first-party benchmarks from its own creator data (payout rates, attribution lift and cluster performance by vertical); those will be published here as they are validated. We never publish a figure without a source.
These are industry numbers. We help you make your own.
Creator commerce turns the ~70% of creator income that comes from brand deals into attributable revenue you can measure. See how on what is creator commerce.