Glossary
Disclosure
Regulator-mandated language that flags a post as paid or sponsored — enforced per region at brief approval.
Also known as: Sponsored disclosure · Paid partnership disclosure
Disclosure is the regulator-mandated language that flags a post as paid or sponsored. The exact requirements vary by region: AGCM in Spain, ARPP in France, the Loi Influence in France, ASA in the UK, FTC in the US, and CONAR in Brazil all have their own forms.
What a Creator Commerce OS does
- Encodes per-region disclosure language as part of the brief schema.
- Enforces disclosure at the draft approval step — drafts without compliant disclosure cannot ship.
- Surfaces an audit log per campaign for legal teams.
Why it matters operationally
The cost of getting disclosure wrong is rising fast: the Loi Influence in France can fine brands per non-compliant post; AGCM has been increasingly active. Enforcing disclosure at the platform layer is cheaper than relying on individual creator memory.
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