Glossary
Cluster
A grouping of creators built from audience signal — never keyword tags or category labels.
Also known as: Audience cluster · Creator cluster
A cluster is the unit of discovery in a Creator Commerce OS. Where legacy influencer tools let buyers search a flat database by keyword, handle, or category, a cluster groups creators by what their audiences actually do — buying behavior, language, region density, fandom, skin-concern, repeat cadence — computed from real campaign data and refreshed continuously.
Why it matters
A creator's stated category is a marketing claim. A creator's audience is a measurable signal. Clusters operate on the second.
How it differs from a list
| List | Cluster |
|---|---|
| Static, hand-curated | Computed from audience signal |
| Keyword + filter search | Vector + behavior similarity |
| Decays as taste shifts | Refreshes with new campaign data |
| Roster-management mental model | Sales-channel mental model |
Where clusters live in the loop
Clusters are upstream of every other operation: briefs match against clusters, attribution rolls up by cluster, and rev-share is reported per cluster.