Glossary
Compensation model
How a creator gets paid for a campaign — fixed, rev share, seeding, or hybrid.
Also known as: Payment model · Comp model
A compensation model specifies how a creator is paid for a given campaign or program. Modern creator commerce supports four:
- Fixed fee — a flat amount paid on delivery and/or approval.
- Revenue share — a percentage of attributed revenue, paid on order.
- Product seeding — products provided free or at cost; sometimes paired with rev share.
- Hybrid — combinations of the above (e.g. fixed + rev share + seeded product).
Different verticals favor different models. Beauty leans seeding + hybrid; D2C leans rev share; sports & TV often runs fixed for tentpole moments. A Creator Commerce OS supports all four natively, in one screen, with one payout pipeline.