Q2 2026 creator-compensation benchmarks — EU + LATAM

Quarterly refresh of compensation benchmarks across EU + LATAM creator programs, drawn from operator interviews and aggregated platform data through end of April 2026.

What's inside

• Fixed-fee benchmarks by tier (Bronze through Diamond), by vertical, by region. Posts, stories, reels, long-form video, and live formats.
• Rev-share benchmarks — typical percentages by vertical and exclusivity, with shifts noted vs. Q1 2026.
• Seeding-value benchmarks — RRP-to-fixed-fee equivalent ratios by vertical.
• Hybrid mixes — most-common production combinations and outcome notes.
• FX and settlement cadence — what local-currency settlement looks like in MXN, BRL, COP, ARS this quarter.

What changed vs Q1

A few notable shifts:

• Beauty hybrid mixes have tilted further toward rev-share weighting as more brands install first-party attribution and trust the reported numbers.
• Sports & TV tentpoles are running shorter windows; per-fixture fees are flat but brief-to-live time is materially compressed.
• LATAM rev-share percentages ticked up across most verticals as multi-currency settlement reduced FX-margin frustration and creators accepted longer payout cadences on aligned terms.

How to read the benchmarks

Each benchmark is a range, not a number. The range reflects real variance from operator to operator and market to market — it's more useful as a sanity check than as a target. Operators using the benchmarks should expect to land inside the range but not necessarily at the median.

Why this is gated

These are operator-grade figures. The download form asks for company + role; we use it to scope a possible follow-up demo, nothing else.