First-party attribution
Attribution captured by signals the brand owns: on-page tag, QR, and promo — not third-party cookies.
First-party attribution measures conversions using signals the brand or platform owns — on-page tags, QR codes, promo codes, and order-data joins — rather than third-party cookies or pixel networks.
Why it's the only durable model
Third-party cookies are deprecated or restricted across all major browsers. Pixel networks are increasingly blocked at the browser and ISP layer. First-party signals are owned by the domain or the creator and are immune to most blocking.
What it costs
A first-party stack requires a tag on the brand's site, a way to provision per-creator promo and QR codes, and a reconciliation job that joins order data back to creator IDs. A Creator Commerce OS provides all three behind one login.