EU + LATAM creator-disclosure compliance guide

Disclosure requirements have tightened sharply across EU + LATAM markets. The Loi Influence in France can fine brands per non-compliant post; AGCM in Spain has been increasingly active; CONAR in Brazil and Profeco in Mexico are following. This guide lays out what's required where, what's actually enforced, and how to operationalize compliance at the brief layer rather than the creator-memory layer.

What's inside

• Spain (AGCM) — required language, where it must appear, recent enforcement actions.
• France (Loi Influence + ARPP) — what's mandatory, the per-post fine schedule, how brands are held jointly liable.
• UK (ASA / CAP Code) — #ad requirements, recent rulings, hashtag placement rules.
• Brazil (CONAR) — #publicidade and #publi, what counts as adequate disclosure.
• Mexico (Profeco) — emerging requirements, the regulatory direction in 2026.
• Cross-border campaigns — which standard applies when an EU creator addresses a LATAM audience, and vice versa.

How to operationalize

The core insight: disclosure should be enforced at the draft approval step, not at the creator-memory step. The brief schema should encode per-region disclosure language; drafts without compliant disclosure should be unable to ship; an audit log per campaign should be available to legal and finance.

Who this is for

Brand legal and compliance teams; agency leads who manage creator programs across EU + LATAM; operators who want to stop relying on individual creator vigilance for what is now a seven-figure-fine risk.