Draft approval
The step in the brief lifecycle where the brand reviews a creator's draft post and signs off — with disclosure language enforcement built in.
Draft approval is the step in the brief lifecycle where the brand reviews a creator's draft post before it goes live, with feedback loop and disclosure-language enforcement built in. It sits between brief acceptance and publish.
What happens at approval
- The brand reviews the draft content against the brief's deliverable spec.
- Disclosure language is enforced — drafts without compliant regional disclosure cannot ship.
- Redline feedback can be sent back to the creator for revision.
- Once approved, the post moves to the publish queue.
Why this is the right enforcement point
Disclosure compliance enforced at the creator-memory layer is brittle and inconsistent. Enforced at draft approval, it's deterministic — the platform refuses to mark the draft approvable until the required language is present.
The same applies to broadcast-window guards in sports & TV, licensed-IP rules for agencies operating brand IP, and category-specific disclosure clauses for medical, financial, and gambling-adjacent products.
What this replaces
The old "send me the draft over email, I'll reply by EOD" loop. Drafts live in the brief object; feedback is structured; the audit log is exportable.