Glossary

Upsell

Encouraging a customer to buy a higher-value version of what they intended to purchase.

Also known as: Upselling · Upsell

An upsell encourages a customer to choose a higher-value version of a product — a larger size, a premium tier — raising average order value.

Creators upsell naturally by showcasing premium options. Higher AOV improves the economics of every compensation model, especially revenue share.