Social graph
The network of relationships between creators, audiences, and commerce signals — the substrate clusters are computed from.
A social graph is the data structure expressing relationships between creators, audiences, and commerce signals: who follows whom, whose audiences overlap, which creators drive conversions in which clusters, which languages and regions dominate.
Why it underwrites everything else
Clusters, attribution, and matching all depend on a working graph. Without it, a Creator Commerce OS is a workflow tool with extra steps. With it, every operation gets smarter as more campaigns run through the platform.
How it grows
The graph compounds with usage: every campaign adds attribution data, every brief updates audience-signal scores, every payout confirms which compensation models work for which clusters in which regions.