Glossary
Audience signal
Behavioral and demographic data computed from a creator's audience — the input that produces clusters.
Also known as: Audience graph · Audience fingerprint
Audience signal is the behavioral data layer underneath every cluster: what a creator's audience watches, buys, repeats, scrolls past, converts on, and which language they primarily operate in. It is distinct from creator-side metrics (followers, posting cadence) and from self-declared categories.
What goes into the signal
- Cross-creator audience overlap
- Conversion patterns on previous campaigns
- Language and regional density
- Category affinity (computed, not declared)
- Repeat-purchase cadence
Why it beats keywords
Keywords describe what a creator says they are. Audience signal describes what their audience actually does. The first decays the moment a creator pivots topic; the second refreshes nightly.