Glossary
Short-Form Video
Brief, vertical video (typically under 60 seconds) — the dominant format for creator discovery and commerce.
Also known as: Short-form video · Short-form content
Short-form video is brief, usually vertical video — commonly under 60 seconds — on TikTok, Reels and Shorts. It is the dominant discovery format in the creator economy.
Its tight length makes completion rate and hook strength decisive. In creator commerce, short-form is where audiences discover products; tracked links and shoppable posts turn that discovery into attributed revenue.