Creator Economy
The ecosystem of independent creators monetizing their content and audiences — the market creator commerce operationalizes for brands.
The creator economy is the ecosystem of independent creators who monetize their content and audiences through brand deals, ad-revenue share, subscriptions and commerce. Goldman Sachs Research estimated it at roughly $250 billion in 2023, projected to approach $480 billion by 2027.
Creator commerce is the slice of the creator economy focused on attributable sales — turning creators into measurable revenue channels rather than awareness placements. Brand deals already account for the majority of creator income, which is exactly the spend creator commerce makes accountable.
See sourced figures on the creator economy statistics page.