Glossary
Shoppable Post
Creator content with product tags or links that let viewers buy without leaving the platform.
Also known as: Shoppable content · Shoppable posts
A shoppable post is creator content with embedded product tags or links that let a viewer buy directly, often without leaving the platform.
It shortens the path from discovery to purchase, which lifts conversion rate. Shoppable posts are a core social commerce surface; creator commerce ties their sales back to the creator with first-party tracking.