Glossary
Nano-Influencer
A creator with a small but highly engaged audience, typically under ~10,000 followers — often the most cost-effective for seeding and conversion.
Also known as: Nano influencer · Nano-influencers
A nano-influencer is a creator with a small audience — commonly under roughly 10,000 followers — but often unusually high trust and engagement within a niche.
Nano-influencers are frequently the most cost-effective cohort for product seeding and conversion, because their audiences are tight and their recommendations read as personal. Many brands now prioritize them; creator commerce makes their impact measurable with per-creator attribution.