Glossary
Micro-Influencer
A creator with a mid-sized, focused audience — typically ~10,000 to ~100,000 followers — balancing reach and engagement.
Also known as: Micro influencer · Micro-influencers
A micro-influencer is a creator with a mid-sized, focused audience — commonly between roughly 10,000 and 100,000 followers — offering more reach than a nano-influencer while keeping strong niche engagement.
Micro-influencers are a workhorse cohort for creator commerce: enough reach to matter, enough focus to convert. Clustering them by audience signal rather than follower count is how brands find the ones whose audiences actually buy.