Glossary

LTV cohort

A group of customers acquired together — usually via the same creator or cluster — tracked for repeat behavior over 30/60/90+ days.

Also known as: Customer cohort · Acquisition cohort

An LTV cohort is a group of customers acquired through the same creator, cluster, or campaign, tracked for their repeat-purchase behavior over time. It is the key counter-balance to CPA — a creator with a slightly higher CPA can be much more valuable if the cohorts they produce repeat better.

What a Creator Commerce OS reports

30-day repeat rate per cluster
60- and 90-day GMV per acquired buyer per cluster
Cross-category lift — buyers who became multi-category over time

How to use it

Don't choose creators on CPA alone. Choose on cohort quality first, CPA second. The clusters that win on 90-day GMV per buyer are the ones to scale.

Attribution
CPA
GMV