Glossary
Dark Posting
Running creator content as a targeted ad that doesn't appear on the creator's public feed.
Also known as: Dark post · Dark ads
Dark posting is running an ad — often creator content — as a targeted placement that does not appear organically on the creator's public profile.
It pairs with whitelisting and requires usage rights: the brand amplifies a piece of creator content to a chosen audience without cluttering the creator's feed. Attribution on dark posts still rolls up to the creator through first-party links and codes.