Glossary
Share of Voice (SOV)
A brand's portion of total creator conversation in a category, relative to competitors.
Also known as: SOV · Share of voice
Share of voice (SOV) is a brand's share of total creator and audience conversation in a category, relative to competitors — how much of the category's mentions, content or engagement a brand owns.
SOV is a visibility metric, not a revenue metric. In creator commerce it is context: a rising SOV can precede sales, but the metric that closes the loop is attributed revenue per creator and cluster.