Glossary
Sell-Through Rate
The share of received inventory sold in a period — how fast product moves, key in fashion and retail.
Also known as: Sell-through rate · Sell-through
Sell-through rate is the percentage of received inventory sold within a period — units sold divided by units received.
It is a core retail and fashion metric for how fast product moves, and creator campaigns are often judged on the sell-through they drive for a drop or limited-time offer.