ROAS (Return on Ad Spend)
Attributed revenue divided by the spend that produced it — the headline efficiency metric for creator campaigns.
ROAS (return on ad spend) is attributed revenue divided by the spend that produced it. A ROAS of 3× means every €1 of creator spend returned €3 of attributed revenue.
In creator commerce, ROAS is calculated from first-party attribution at the creator level, not from estimated media value. That makes it actionable: you can see which creators and clusters clear your ROAS target and reinvest accordingly.
ROAS vs ROI
ROAS is a ratio (revenue ÷ spend); ROI is a percentage of profit ((revenue − spend) ÷ spend). A ROAS of 1× is break-even on revenue; whether that is profitable depends on your margin.
Estimate a campaign's ROAS before you run it with the creator ROI calculator.