Glossary
Brand Deal
A paid partnership where a creator promotes a brand — the primary income source in the creator economy.
Also known as: Brand deal · Brand partnership
A brand deal is a paid partnership in which a creator promotes a brand's product. Brand deals are the largest single income source in the creator economy — roughly 70% of creator earnings.
The structure of a brand deal is its compensation model and deliverables. Creator commerce makes brand deals accountable to attributed revenue.