Glossary
Attribution Window
The period after a creator touch during which a resulting purchase still gets credited to that creator.
Also known as: Attribution windows · Lookback window
An attribution window is the time after a creator touch during which a purchase is still credited to that creator — commonly 7, 30, 60 or 90 days.
The right window depends on consideration time: short windows under-credit high-consideration categories like travel or skincare; long windows risk over-crediting. Creator commerce makes the window configurable and reads it against LTV cohorts.