Glossary
Zero-Party Data
Data a customer intentionally shares with a brand — preferences, intent — distinct from observed behavior.
Also known as: Zero-party data · 0P data
Zero-party data is information a customer deliberately and proactively shares — stated preferences, purchase intent, profile answers — as opposed to behavior a brand observes.
It is the most consent-rich data a brand can hold and complements first-party data. In creator commerce it sharpens audience and product matching without relying on tracking.