Glossary
Psychographics
Audience traits based on interests, values and behavior — the 'why' behind a purchase, beyond demographics.
Also known as: Psychographics · Psychographic data
Psychographics describe an audience by interests, values, attitudes and behavior — the motivations behind buying, as opposed to the demographic facts of who they are.
They are often more predictive of purchase than demographics. Creator commerce weights psychographic and behavioral signals heavily in its audience-signal clusters.