Glossary
Demographics
Quantifiable audience traits — age, gender, location, language — used to assess fit.
Also known as: Demographics · Demographic data
Demographics are quantifiable audience traits — age, gender, location, language — used to judge whether a creator's audience fits a brand's buyer.
They are necessary but not sufficient: two creators with identical demographics can have very different buying audiences. Creator commerce combines demographics with psychographics and behavior in its audience signal.