Glossary
Sentiment
The emotional tone of audience response to a creator's content or a brand — positive, negative or neutral.
Also known as: Sentiment analysis
Sentiment is the emotional tone of how audiences respond — positive, negative or neutral — to a creator's content or a brand mention.
It complements quantitative metrics: a post with high engagement but negative sentiment is a warning, not a win. Sentiment also feeds brand-safety review, where the tone and context of a creator's audience matter as much as the numbers.