Glossary
Save Rate
The share of viewers who save a piece of content — a strong intent signal on visual platforms.
Also known as: Save rate · Saves
Save rate is the percentage of viewers who save a post for later. On visual platforms it is one of the strongest intent signals, because saving implies the viewer wants to act on the content.
It often predicts conversion better than likes. Creator commerce treats saves as part of the audience signal that distinguishes audiences who buy from audiences who merely scroll.