Glossary
Macro-Influencer
A creator with a large audience — typically ~100,000 to ~1,000,000 followers — offering broad reach at higher cost.
Also known as: Macro influencer · Macro-influencers
A macro-influencer is a creator with a large audience — commonly between roughly 100,000 and 1,000,000 followers — offering broad reach but usually lower engagement and higher cost than smaller creators.
Macro-influencers suit awareness moments and launches. For attributable sales, creator commerce weighs them against micro- and nano-influencers on conversion rate, not follower count alone.