Glossary
Last-Click Attribution
Crediting a sale entirely to the last touchpoint before purchase — simple, but it under-credits discovery.
Also known as: Last-click · Last click attribution
Last-click attribution assigns all credit for a conversion to the final touchpoint before the purchase.
It is simple and common — most affiliate links work this way — but it under-credits creators who drive discovery earlier in the journey. Multi-touch attribution addresses that, at the cost of complexity.