Glossary
KPI (Key Performance Indicator)
A measurable value that shows how well a goal is being met.
Also known as: KPI · KPIs · Key performance indicator
A KPI (key performance indicator) is a measurable value that tracks progress toward a specific objective.
For creator commerce, the KPIs that matter are revenue-oriented — attributed revenue, ROAS, CAC, conversion rate — rather than reach or engagement, which are diagnostic at best.