Glossary
Dwell Time
How long viewers spend with a piece of content — a depth-of-attention signal beyond a view.
Also known as: Dwell time · Watch time
Dwell time is how long a viewer spends with a piece of content before scrolling away — a measure of attention depth, not just exposure.
Longer dwell suggests genuine interest and tends to correlate with downstream action. It is part of the audience signal creator commerce uses to separate audiences who engage deeply from those who pass through.