Glossary
Creator Fund
A platform program that pays creators a share of ad revenue based on content performance.
Also known as: Creator funds
A creator fund is a platform program (e.g. on TikTok or YouTube) that pays creators a share of advertising revenue based on how their content performs.
It is one pillar of the creator economy — platform ad-revenue share — alongside brand deals and commerce. Creator commerce focuses on the brand-deal and commerce pillars, where revenue share ties a creator's pay to the sales they drive rather than to platform views.