Glossary
View-Through Conversion
A conversion by someone who saw, but didn't click, a creator's content before buying.
Also known as: View-through · VTC
A view-through conversion is a purchase made by someone who saw a creator's content or ad but did not click it, then converted later through another path.
View-through credit captures the influence of content that drives demand without a direct click — but it overlaps with incrementality questions, since not every viewer who buys was caused to buy. Treat it as signal, not proof.