Glossary
Spec Work
Content created to a brand's specification for use in the brand's own channels — the basis of UGC briefs.
Also known as: Spec content · Spec-driven brief
Spec work is content a creator produces to a brand's exact specification — format, hooks, talking points — for the brand to use in its own channels, rather than content the creator publishes to their own audience.
It is the basis of UGC briefs: the brand buys the deliverable and its usage rights, and audience size is irrelevant. Cyrqle supports spec-driven briefs for UGC talent — see the UGC page.
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