Glossary
Live Shopping
Selling products in real time during a livestream, with in-stream checkout — creator commerce as live entertainment.
Also known as: Live commerce · Livestream shopping
Live shopping is selling products in real time during a livestream, often with in-stream checkout, blending entertainment and commerce.
Huge in some markets and growing elsewhere, it is a high-intent form of social commerce. Creator commerce attributes live-shopping sales to the host creator via per-creator codes and links, the same way it measures any other surface.