Glossary
Deep Link
A link that opens a specific in-app screen or product, rather than a generic home page.
Also known as: Deep link · Deep linking
A deep link routes a tap directly to a specific in-app destination — a product page, a collection — instead of a website home page or app landing screen.
By removing friction between a creator's content and the exact product, deep links lift conversion rate. Per-creator deep links also carry attribution back to the creator.