Glossary
Creator Relationship Management (CRM)
The systems and process for managing ongoing relationships with a roster of creators over time.
Also known as: Creator CRM · Influencer CRM
Creator relationship management (CRM) is the practice and tooling for managing ongoing relationships with a roster of creators — history, communications, performance and terms.
A creator CRM organizes the relationship; a Creator Commerce OS adds the transactional layer on top — attribution, compensation and payouts — so the relationship is tied to revenue, not just records. It underpins ambassador programs.