Glossary
CPC (Cost Per Click)
The average cost of one click on a creator's link — a mid-funnel efficiency metric.
Also known as: CPC · Cost per click
CPC (cost per click) is the average cost of a single click — spend divided by clicks.
It sits between awareness (CPM) and outcome (CPA): a low CPC means a creator's audience engages cheaply, but only conversion rate tells you whether those clicks become revenue.