Glossary
Click-Through Rate (CTR)
The share of people who click a creator's link out of those who saw it — the first conversion step from reach to revenue.
Also known as: CTR
Click-through rate (CTR) is the percentage of people who click a link out of those who saw it. If 10,000 people see a creator's link and 250 click, the CTR is 2.5%.
CTR is the first step in the funnel from reach to revenue: reach × CTR gives clicks, then conversion rate turns clicks into orders. In creator commerce it is measured per creator via tracked links, so you can separate a creator with big reach but weak CTR from one whose audience actually engages.