Glossary
Conversion API (CAPI)
A server-side method of sending conversion events to platforms, more durable than browser pixels.
Also known as: CAPI · Conversions API · Server-side tracking
A conversion API (CAPI) sends conversion events to ad platforms from a brand's server rather than the browser, making measurement more resilient to ad blockers and cookie deprecation.
It complements the browser pixel and aligns with the first-party, server-side direction creator-commerce attribution already takes.