Glossary
Co-Creation
Developing a product, collection or content together with a creator, rather than just paying for a post.
Also known as: Co-creation · Collaboration product
Co-creation is when a brand develops a product, collection or campaign concept with a creator — a collaboration drop, a co-designed line — rather than only paying for promotion.
It is the deepest tier of a creator relationship and pairs naturally with ambassador programs and revenue share, because the creator has a direct stake in the product's success. Co-creation is typically reserved for proven, high-tier creators.