Glossary
Call to Action (CTA)
The explicit prompt telling an audience what to do next — the hinge between content and conversion.
Also known as: CTA · Call to action
A call to action (CTA) is the explicit instruction that tells an audience what to do next — "shop the link", "use code", "tap to buy".
A clear CTA is what turns attention into a click and a click into a conversion. In creator commerce, CTAs point to trackable destinations like a link in bio or per-creator code.