Creator commerce for sports and media.
Sports and TV operate on tentpole moments and licensed IP. cyrqle clusters creators by audience fandom and tentpole-attendance, runs licensed-IP briefs with disclosure-aware approval, and attributes revenue back to broadcaster and league partners.
What this vertical is fighting.
Briefs need to ship the day a fixture is announced. Templated tentpole campaigns + cluster pre-load mean briefs go live in hours.
Approval flow enforces league and broadcaster IP rules — logos, taglines, broadcast windows — at draft approval.
Attribution joins creator activations to licensed-merch, ticket, and streaming-sub conversions.
Six moves, tuned for sports & tv.
- 01cluster.
Creators grouped by team, league, sport-affinity, and audience fandom.
- 02match.
Tentpole briefs surface clusters whose audiences over-index for the relevant rights.
- 03apply.
Creators apply or auto-invite from fandom clusters.
- 04run.
Templated tentpole briefs with IP-aware approval and broadcast-window guards.
- 05track.
First-party tag, QR, and promo across merch, tickets, and streaming subs.
- 06pay.
Fixed, rev share, or hybrid — payout on event-clear or subscription confirmation.
Clusters you'd actually run for sports & tv.
Audience signal: audience watches La Liga >1 fixture/week
Audience signal: F1 audience, Mexico + Brazil + Spain
Audience signal: audience binges 3+ streaming series/month, Spanish primary
Vertical-specific questions.
Can we enforce broadcast-window rules?
Yes. The brief flow has a broadcast-window guard that prevents drafts being approved outside licensed windows.
Does cyrqle integrate with broadcaster ad ops?
Enterprise integrations are scoped per-deployment; the data model maps cleanly to broadcaster ad-ops reporting via API.