Creator commerce for retailers and marketplaces.
Retailers operate on category breadth and seasonal calendars. cyrqle clusters creators by category-shopping signal and seasonal cadence, runs multi-vendor briefs across the retail catalog, and attributes back to per-vendor rev share.
What this vertical is fighting.
A retail buyer wants 60 creators across 12 categories. Clusters span categories without forcing 12 separate searches.
Brief templates for back-to-school, Black Friday, holiday, and end-of-season cut campaign ramp time.
Each vendor on the retail platform gets attribution and rev share separately, rolled up under one retailer campaign.
Six moves, tuned for retail.
- 01cluster.
Creators grouped by category-shopping behavior and seasonal cadence.
- 02match.
Retailer briefs fan out across vendors; clusters match the right creators per vendor SKU mix.
- 03apply.
Creators apply or auto-invite per vendor cluster.
- 04run.
Templated seasonal briefs with vendor-level approval.
- 05track.
Per-creator promo codes per vendor; conversions roll up under retailer-level campaign.
- 06pay.
Per-vendor rev share with retailer-level reconciliation; multi-currency settlement.
Clusters you'd actually run for retail.
Audience signal: audience indexes high on family + back-to-school behavior
Audience signal: audience converts on Q4 gifting, EU multi-language
Audience signal: audience uses marketplaces 5+ times/month
Vertical-specific questions.
Can a retailer run a single brief across many vendors?
Yes. A retailer campaign fans out into per-vendor briefs with independent creator clusters, draft approval, and rev-share rules — rolled up under one retailer campaign.
Does cyrqle work with marketplaces (e.g. Mercado Libre)?
Yes. Marketplace integrations are part of enterprise scope; promo codes and tag flows map to marketplace order data.