[ use case ] · Gaming

Creator commerce for gaming.

Gaming audiences are large, loyal and skeptical of ads. cyrqle clusters gaming creators by audience platform and genre signal, runs authentic code- and link-led briefs, and ties conversions to creators across hardware, accessories and digital goods.

Discover

Find the creators who move gaming

Cyrqle clusters gaming creators by audience signal — not follower count — so you brief the segment that actually buys. Search by meaning, vet on real engagement, and build a cluster for your campaign.

See how discovery works →
[ pains ]

What this vertical is fighting.

Ad skepticism

Gaming audiences punish inauthentic promotion. Clusters surface creators whose audiences match the genre and platform, so the message lands as genuine.

Platform fragmentation

Audiences split across Twitch, YouTube and TikTok. Per-creator links and codes work across platforms so attribution isn't lost between them.

Digital + physical

Gaming spans hardware, accessories and digital goods. Codes and tags attribute both physical orders and digital purchases.

[ the loop ]

Six moves, tuned for gaming.

  1. 01
    cluster.

    Gaming creators grouped by audience platform (Twitch, YouTube, TikTok) and genre signal.

  2. 02
    match.

    Briefs rank against clusters whose audiences match the product's genre and platform.

  3. 03
    apply.

    Creators apply or are auto-invited from the matched cluster.

  4. 04
    run.

    Authentic code- and link-led drafts; disclosures enforced at approval.

  5. 05
    track.

    Per-creator links + codes tie hardware, accessory and digital-good conversions to creators.

  6. 06
    pay.

    Fixed, rev share, key/seeding or hybrid via Stripe Connect.

[ example clusters ]

Clusters you'd actually run for gaming.

PC hardware EU

Audience signal: audience builds/upgrades PCs

Broad · live
Mobile gaming LATAM

Audience signal: high engagement on mobile titles, Spanish primary

Broad · live
Sim & peripherals

Audience signal: audience follows sim racing/flight + peripherals

Specialist · live
[ faq ]

Vertical-specific questions.

Can you attribute digital-good sales?

Yes. Per-creator links and codes attribute digital purchases as well as physical hardware and accessories, depending on the store integration.

Does game-key seeding work as a model?

Yes. Providing keys or hardware is a seeding model; resulting purchases still attribute to the creator.

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