Creator commerce for fashion and apparel.
Fashion runs on drops, fit and returns. cyrqle clusters creators by audience style and price-point signal, runs drop-timed briefs, and ties per-creator codes and on-page tags to attributed sales — including the size and return data that decide real margin.
Find the creators who move fashion
Cyrqle clusters fashion creators by audience signal — not follower count — so you brief the segment that actually buys. Search by meaning, vet on real engagement, and build a cluster for your campaign.
See how discovery works →
What this vertical is fighting.
Fashion lives on drop windows. The brief flow runs in days so creators are live the moment a collection launches.
Returns quietly eat margin. Attribution joins order data so net-of-returns revenue, not gross, is what a creator is measured on.
A creator's aesthetic has to match the line. Clusters group by audience style and price-point affinity, not follower count.
Six moves, tuned for fashion.
- 01cluster.
Creators grouped by audience style, price-point and conversion behavior.
- 02match.
Drop briefs rank against clusters whose audiences buy at your price point.
- 03apply.
Creators apply or are auto-invited from the style-matched cluster.
- 04run.
Drop-timed drafts and approvals run in-platform with disclosures enforced.
- 05track.
Per-creator codes + on-page tag tie sales, sizes and returns back to each creator.
- 06pay.
Fixed, rev share (net of returns), seeding or hybrid via Stripe Connect.
Clusters you'd actually run for fashion.
Audience signal: audience converts on €80–200 contemporary apparel
Audience signal: high engagement on drops, Spanish primary
Audience signal: audience follows sustainable + slow-fashion creators
Vertical-specific questions.
Can rev share be calculated net of returns?
Yes. Attribution reconciles against order data, so rev-share settlement can be configured on revenue net of returns.
Do you support drop calendars?
Briefs can be scheduled to a drop date so creators go live on launch; the brief cycle runs in days to keep pace.